Real Skills Are Dying in a Sea of Fake Marketers”
We open instagram.Scroll Linkedin.Watch youtube.
Every second person calls themselves a ‘Digital Marketer’ just by knowing theoretical knowledge.
They’ve watched a few free courses from free platforms.
Made a few Canva posts.
Played with ChatGPT.
Maybe even posted a couple of reels with trending audio.
But If We ask them to build their own marketing strategy, funnel or ask them to run a campaign and break down their metrics.
Or explain why their content actually works.
And there it is.
The complete Silence.
The Harsh Truth :
Digital Marketing isn’t overcrowded — it’s overrun by surface-level learners.
People who know the tools – but not the game.
People who want the title – but not the grind.
People who post but don’t perform
And in this mess, real skill is being neglected by noise.
What went wrong ?
- Certificates Replaced Case studies :
Everyone’s chasing Badges.
But clients and recruiters aren’t asking “how many courses you took”.
They want to see :
What campaigns did you run?
What conversions did you drive?
What results can you prove?
- People know tools,Not strategies:
Most self – proclaimed marketers today can open Meta Ads Manager,Play with Google analytics,or run templates that are ready-made.But ask them to connect dots, to align business goals with audience’s psychology, market positioning and multi-channel strategy — you’ll see cracks.
They treat marketing like a checklist.
Not like a chessboard.
They can write captions, but not customer journeys.
They can post content, but not convert leads.
They can follow trends, but not set them.
And that’s the difference.
A real digital marketer knows that tools are just tools.
It’s how — and why — you use them that separates amateurs from professionals.
So Where Do Real Marketers Stand?
Right now, we’re seeing a major divide:
Marketers who can create impact in the industry — and those who can only copy and paste the content.
The market is craving skilled professionals:
- People who study buyers psychology, not just fonts.
- People who test, tweak, analyze, and adapt.
- People who design funnels, not just formats.
If you’re one of them, don’t get discouraged by the chaos.
Let the noise drown itself.
Because when results speak — the right clients listen.
Final Thoughts:
This industry doesn’t need more people calling themselves marketers.
It needs more people who actually market the industry.
If you’re serious about building a real digital marketing career — start with results, not reels.
Stop chasing certificates. Start chasing case studies.Stop following trends. Start mastering timeless principles.
Stop just knowing the tools. Start learning the strategy.
Because in a world full of noise — clarity is currency.
And real skill?
It never goes out of style.
Need help building real marketing systems that drive real results?
Here at iCODMA, we prepare you practically for the real world’s digital problems.Join today and take first step towards your marketing journey.
