master digital marketing course
Learn the strategies, tools, and techniques
that get you hired
42 Digital Marketing Modules 10 Capstone Projects 25 Live Assignments
At iCODMA, we don’t just teach digital marketing — we train you to be a true marketer. With 30+ practical modules, live tools, and hands-on projects, you’ll gain the confidence and skills to excel in today’s fast-paced digital world. Whether you’re a beginner, an intermediate marketer, or someone looking to specialize, we’ve got the perfect course for you.
Offline Fee
Rs 52,000
online Fee
Rs 42,000
assignments
180 hours
class room
120 hours
iCODMA Master Course
5 Months + 1 Month Internship
Digital Foundations & Core Skills
Getting your basics right + setting the stage forhands-on skills.
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Introduction to Digital Marketing Ecosystem
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Marketing Funnels & Buyer Psychology
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Search Engine Optimization (SEO)
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Keyword Research, On-Page & Off-Page SEO
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Google Search Console + Analytics (Intro)
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Basics of Content Writing & Blogging
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WordPress Website Setup
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Canva Visual Content Creation
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Case Study Breakdown: Website SEO Audit
Ads, Strategy & Social Media
Learn how to run, optimize, and strategize real campaigns.-
Google Ads (Search, Display, Video)
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Meta Ads (Facebook + Instagram Ads)
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Ad Copywriting + Landing Page Strategy
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Budgeting, Bidding & Conversion Tracking
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Social Media Strategy (Instagram, Facebook)
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Content Planning & Calendar Creation
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Influencer Marketing 101
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Email Marketing + List Building Basics
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Analytics Deep Dive: Real-Time Reporting
Tools, Automation & Growth Tactics
Upgrade your skillset with tools, automation, andreal-time projects.
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ChatGPT & AI Tools for Marketers
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Automation Tools (Mailchimp, Notion)
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Google Tag Manager + Pixel Setup
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Freelancing & Personal Branding Basics
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Growth Hacking Principles
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Resume Building + LinkedIn Optimization
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Mock Interviews + Career Roadmap
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Portfolio Project: Present a full campaign
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Portfolio Project: Run a full campaign
Advanced Strategy, Analytics & Growth Tactics
Master advanced strategies, leverage data analytics, and apply growth tactics to scale your digital success.-
(CRO) Techniques & A/B Testing
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E-commerce Marketing Strategy
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Affiliate Marketing Strategies
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Web Analytics–Advanced Data Tracking
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Behavioral Targeting & Retargeting Ads
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Customer Journey Mapping
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Advanced Video Marketing
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Growth Marketing Strategies
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Online Reputation Management
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Digital PR & Media Buying Strategy
Marketing Tools, Automation & Specialized Skills
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Customer Relationship Management
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Marketing Automation with HubSpot
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Content Marketing Funnel–Creating
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Interactive Content Strategies
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Data-Driven Marketing & Predictive Analytics
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Geo-Targeting & Geo-Fencing
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Programmatic Advertising
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Mobile Marketing Strategies
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Influencer Marketing Strategies
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Advanced Social Media Marketing
Internship Month–Learn by Doing
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Assigned Internship with a live client
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Weekly mentor feedback
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Campaign reports, presentations
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Portfolio-ready project + LinkedIn reviewOptional:
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Exposure to Industry tools
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Networking Opportunities
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Post-Internship Career Support
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Real-time problem solving
Theory, Live Practical & Implementation
Is this Course Right for You?
This course is designed for anyone eager to take their digital marketing skills to the next level. Whether you are a beginner, a professional looking to grow your business, or want to drive results, this course will equip you with industry-leading skills. Convert your passion into expertise and start to make a real impact today.
WHAT YOU WILL LEARN?
Search Engine Optimization (SEO)
Google ads & PPC Campaign Management
Meta Ads (Facebook + Instagram Advertising)
Social Media Strategy & Management
Email Marketing & Automation
Content Marketing & Copywriting
E-commerce
PPC marketing
digital marketing strategy
Conversion Rate Optimization (CRO)
Revenue Generation Tactics
Google Analytics & Web Analytics
WordPress Website Creation & Optimization
Performance Marketing
AI-Driven Marketing Tools & ChatGPT Integration
Job Roles You Can Apply For
digital marketing executive
seo specialist
wordpress designer
blog writer
content writer
canva designr
social media
freelancer
performance marketing
google ads specialist
automation specialist
ecommerce executive
digital marketing manager
seo manager
PROJECTS
CASE STUDIES, CAPSTONE PROJECTS, ASSIGNMENTS AND QUIZES
At iCODMA, we don’t just teach— we test your thinking to help you enhance your thought process and abilities. We make your mindset as a problem solver where you’ll learn and work on real brand case studies, solve live marketing problems, and complete a Capstone Project that gets you ready to step into the Industry.
Regular assignments, quizzes, and Capstone projects keep you engaged in Marketing and keep your learning sharp and application-focused.
Students choose a real or local brand and create a digital marketing funnel with SEO, social media, and ads. They must also do SWOT analysis and suggest improvements.
Audit a website using tools like Ubersuggest, Screaming Frog, or Google Search Console. Fix on-page issues and give SEO-friendly title/meta suggestions.
Plan a social media campaign for a festival or product launch. Cover content calendar, ad creatives, and basic performance goals.
Create a sample Google Search Ad campaign for a local service business.
Include keywords, ad copy, extensions, and budget plan.
Quiz includes 10 MCQs and 2 short scenario-based questions on conversion funnel concepts.
Focus is on understanding TOFU, MOFU, BOFU and funnel strategies.
Course Overview
In Course Internship
Gain hands-on experience by working on real-time campaigns during your internship month. This is your chance to apply what you have learned during your entire course— help clients by working on live projects. You’ll get personalized feedback from industry experts.
Mock Quiz
Our mock quizzes are made to test your knowledge and help you identify strengths and areas to improve. These quizzes help you boost your confidence. Regular Practice ensures you’re well-prepared for interviews and certifications.
Placement Programme
We don’t just train students; we help you get hired, too. Our placement program offers resume building, interview preparation, and career coaching. We connect you with top digital marketing companies actively looking for talented students.
Resume Building
A strong resume determines everything — hence, it is the first step to success. Focus on showcasing your newly acquired skills, certifications, and real-world projects. We tailor your resume to highlight your digital marketing expertise.
Live training/ Practical Sessions
We are all aware of the importance that how much practical learning is important. Our live training sessions allow you to work on live campaigns, case studies, and real-time problem solving.
What people say about us ?
The results speak for themselves- but our students say it better. From career switches to freelance wins, here’s how iCODMA made an impact.
